About
the brand

100 Days is a brand new premium craft magazine with a never-seen-before editorial promise: 100 days of crafting guaranteed with every issue. This inherent value combined with its large 148-page pagination and enhanced paper stock provides immediate and lasting stand-out in the market, positioning the product as a keepsake crafting guide that will be treasured for months and years to come. Launching with 100 Days of Joyful Crafts, 2021 will see the brand targeting new techniques and themes to capture seasoned crafters and new-to-market consumers alike, while still maintaining its unique and instantly recognisable brand identity.

The step-by-step content is divided into Done In a Day, Weekend Make and The Big Project verticals, guiding readers through the techniques as they move through the magazine, complete with a 100-day crafting diary for the readers to follow if they choose to. Supplemented by expert advice in its Skills School section, intriguing interviews and must-read features, as well as a Make It With Mum franchise to encourage family crafting, 100 Days has far-reaching appeal and is redefining the value that readers will come to expect from creative magazines.